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I am Mohamad Yagy, a brand strategist in Qatar

I help businesses achieve their goals through the B.M.S Framework

Let's Work Together

Black and white portrait of a smiling man with crossed arms in front of abstract wavy shapes and floating textured objects.

More than 9 years of understanding what makes people buy

I have developed what I call the BMS Framework

Branding

Brand Strategies and Brand Visuals

Marketing

Brand Messages and Right Audience

Sales Optimization

Training Programs and Enhancing Teams

What the BMS Framework actually is

Three things, Most businesses are missing at least one.

B

Branding

Most people think branding is a logo and some colors. It's not. Branding is the reason a customer picks you over the competitor charging half your price. It's the gut feeling someone gets before they've even spoken to you.

M

Marketing

You can have the strongest brand in the room and still have an empty calendar. Marketing has one job , take someone who's never heard of you and make them curious enough to want more. That's it.

S

Sales Optimization

Most teams can start a conversation. They just can't finish it. I work with your sales team on the part businesses rarely talk about actually closing. Because leads that go nowhere aren't assets, they're just noise.

Articles

Two Sneaky Ways Businesses Trick You to buy

By Mohamad Yagy

why customer retention rates are sometimes more important than aquiring new customers

By Mohamad Yagy

Why always trying to target gen z isn't that good

By Mohamad Yagy